The Internet and Entrepreneurship
I had to write on this topic as it is the driving force behind my addiction with the Web and Information Technology.
It wasn’t until 2007 that I myself really discovered the power of Google and the internet. I met a couple of Entrepreneurs that started a business from nothing using the power of the web. I decided to try it out myself. Having been in hospitality for my entire professional life I didn’t know much about anything related to PC’s in general and decided to do as much self study as possible. The most amazing and powerful tool I discovered has to be Google Analytics. This is what drew my attention to SEO in particular, which eventually lead me to do this course.
I discovered there are many ways to generate an income using the Internet. I’d like to mention a few:
- Affiliate Marketing
- Blogging for Entrepreneurs
- Online Service providers
Affiliate marketing is the practice in which a business rewards or commissions one or more trading entities or “affiliates” for each customer or sale generated by the affiliates marketing efforts. Affiliate marketing uses the online community to market services and products, also known as crowd sourcing.
This way of marketing is not only beneficial to the affiliates but is a very effective marketing tool for the business as they only pay for results of the marketing effort.
Examples of Affiliation marketing:
Google adwords, Kalahari.net, eBay, Amazon
Interesting articles on affiliate marking, these are easy to read and help all our non-techies understand all the new neologisms.
Quirk: Affiliate Marketing Programs
Pro’s and Con’s of Affiliate marketing
Blogging for Entrepreneurs
Secondly look at how blogging has made marketing to the masses so much easier for the smaller entrepreneur and business owner. With the help of applications such as WordPress, Godaddy, Blogger, Google pages and Yola (Synthasite as they were formally known as) it’s easy for the Average Joe to create a website or blog-site for their particular business. For example a make up artist might not have had a need for a website before but these days the Internet has made such a big impact on marketing in particular. It is much easier to DIY a website these days, therefore making it more cost affective not just to own a website but also to market that website and through it, your business. Using social media such as Facebook, Twitter or Google groups which are all free services, marketing can be more consumer specific and economic, making mass awareness much easier for the smaller and buget limited business owner/ entrepreneur.
Examples of Blogging Entrepreneurs:
Thirdly you will find that offering “help” or “contacting” services online is becoming ever more popular among mostly the younger generation. This could range from either SEO work, Server and Application installation or Development or any other skill another company might require for a certain period but would rather outsource than employ permanent staff. This is a great entrepreneurial step. Using your skills and knowledge to generate an income and grow a business from. Most big companies such as Google, Facebook and Mxit started as small projects at varsity or the free time of their founders.
Lastly and probably most importantly there’s eCommerce.
“Electronic commerce, commonly known as (electronic marketing) e-commerce or eCommerce, consists of the buying and selling of products or services over electronic systems such as the Internet and other computer networks. The amount of trade conducted electronically has grown extraordinarily with widespread Internet usage. The use of commerce is conducted in this way, spurring and drawing on innovations in electronic funds transfer, supply chain management, Internet marketing, online transaction processing, electronic data interchange (EDI), inventory management systems, and automated data collection systems. Modern electronic commerce typically uses the World Wide Web at least at some point in the transaction’s life cycle, although it can encompass a wider range of technologies such as e-mail as well.” Wikipedia
Using your website to sell your products online. Making it convenient to acquire your particular product will make it easier to sell. Without the hassles of acquiring buildings, need for space, rent, salaries and personnel, the business is easier to set up and start generating revenue. This leaves the entrepreneur with the freedom to concentrate on their core business and building brand awareness for their products. No longer are we bound by the geological location of a “shop”. Everyone can now reach your business and acquire your products from anywhere in the world.
Examples of eCommerce trading:
Interesting articles on eCommerce:
There are many other ways of stating up a revenue generating business using the internet but the reason I chose SEO is simple. Look back at all these opportunities the internet has to offer us. So many sites, blogs, and eCommerce shops, they all need SEO. Now I can provide a service online for all these potential entrepreneurs and businesses and their websites, to make sure they get the most out of it and build maximum awareness of their brand and service. And through providing such services becoming an entrepreneurial business itself.
As a last thought, global eCommerce expenditure was estimated at $98 billion USD for 2008 …